SELECT TASK

Tasks are self-assigned. Simply select what you want to work on and get to work. Please follow our Work Protocol.

If you don’t see a task aligned with your skill sets or if you have any questions, please contact us - we can always schedule a call and walk you through. 

TASK MENU

Here's a list of tasks we need help with; please review and see which one you like most. All tasks on this menu are available for you to work on; your job is to help us get as many of these tasks completed as you can.

1. Competitor & Market Positioning Report

Objective: Understand the market and refine The Agency’s public messaging.
Instructions:

  • Research 10 similar agencies using public websites, LinkedIn pages, and social media.

  • Collect:

    • Services offered

    • Taglines & brand tone

    • Visual style

    • Engagement style on social

  • Identify 5 differentiators The Agency can emphasize.

  • Create a Google Slides deck summarizing findings.
    Deadline: 7 days.
    Deliverable: Google Slides link + PDF.

2. 30-Day Organic Social Media Campaign

Objective: Build brand awareness using consistent organic posting.
Instructions:

  • Platforms: LinkedIn, Instagram, TikTok, YouTube Shorts.

  • Create a Canva content calendar with:

    • 4 “Behind the Lab” videos (film on phone)

    • 4 client-style wins (fictionalized but realistic)

    • 8 quick tips (AI, design, branding)

    • 6 industry insights posts

  • Schedule or post manually based on calendar.
    Deadline: Calendar ready in 10 days, launch day 11.
    Deliverable: Canva calendar + all media files.

3. Website Messaging Review & Upgrade

Objective: Increase inquiries by refining public-facing copy.
Instructions:

  • Review The Agency’s homepage and services pages.

  • Rewrite headlines to emphasize value & speed (“From Concept to Campaign in Days, Not Months”).

  • Add publicly usable proof points (quotes from public testimonials, generic project examples).

  • Suggest 3 new call-to-action phrases for consultations.
    Deadline: 5 days.
    Deliverable: Google Doc with before/after text changes.

4. Case Study & Success Story Creation

Objective: Build trust with project examples (fictionalized but realistic).
Instructions:

  • Write 3 one-page stories with the format: Challenge → Solution → Results.

  • Base them on common agency work (branding refresh, website revamp, content strategy).

  • Design each as a Canva PDF + matching square social media graphic.
    Deadline: 10 days.
    Deliverable: 3 PDFs + 3 social posts.

5. Thought Leadership Blog Series

Objective: Establish credibility in marketing innovation without sharing internal details.
Instructions:

  • Write 4 blog posts (500–800 words) using Google Keyword Planner for topic ideas:

    • “What a ‘Lab for Hire’ Can Do for Your Business”

    • “AI & Creativity: A Perfect Match”

    • “Fast Innovation in Marketing”

    • “How Agencies Will Work in 2025”

  • Publish on The Agency’s website or LinkedIn Articles.
    Deadline: First post in 5 days, then weekly.
    Deliverable: Blog drafts in Google Docs.

6. Email Welcome & Nurture Series

Objective: Engage people who sign up via the website.
Instructions:

  • Create 5 emails in Google Docs:

    1. Welcome & introduction.

    2. How The Agency works.

    3. Mini case study.

    4. Tips for scaling fast.

    5. Invitation to schedule a consult.

  • Prepare for use in any email platform.
    Deadline: 7 days.
    Deliverable: 5-email PDF.

7. Partnership Prospecting List

Objective: Identify collaboration opportunities from public sources.
Instructions:

  • Search LinkedIn, Twitter, and Instagram for 50 potential partners (consultants, creators, or agencies).

  • Record in Google Sheets:

    • Name

    • Contact (public email or LinkedIn)

    • Audience size

    • Potential collaboration angle
      Deadline: 5 days.
      Deliverable: Google Sheet link.

8. Public Feedback Campaign

Objective: Test The Agency’s messaging with audience input.
Instructions:

  • Create a Google Form with 5–7 short questions about:

    • Service interest

    • Perceived value

    • Desired outcomes

  • Share link in relevant LinkedIn, Reddit, and Facebook communities.

  • Aim for 30+ responses.
    Deadline: Survey live in 3 days, results in 10 days.
    Deliverable: Summary chart in Google Sheets.

9. LinkedIn Authority Building Challenge

Objective: Increase inbound leads through consistent posting.
Instructions:

  • Post 3 times per week for 4 weeks:

    • Monday: Tip post (marketing, AI, branding).

    • Wednesday: Mini client-style win.

    • Friday: Industry insight or trend.

  • Use Canva for supporting graphics.
    Deadline: Start in 5 days, run for 30 days.
    Deliverable: Links to posts + engagement stats.

10. Growth Hack Experiments

Objective: Identify organic lead generation tactics that can scale.
Instructions:

  • Run 3 experiments:

    1. Offer a “mini brand audit” to LinkedIn connections.

    2. Share a Canva template branded for The Agency in relevant groups.

    3. Create a 30-sec “quick tip” TikTok daily for 7 days.

  • Track results (likes, comments, DMs).
    Deadline: All experiments launched within 14 days, results in 30 days.
    Deliverable: Google Sheet with activity & results.