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TASK MENU

Here's a list of tasks we need help with; please review and see which one you like most. All tasks on this menu are available for you to work on; your job is to help us get as many of these tasks completed as you can.

1. Competitor & Market Positioning Report

Objective: Understand the market and refine The Agency’s public messaging.
Instructions:

• Research 10 similar agencies using public websites, LinkedIn pages, and social media.

• Collect:

  • Services offered

  • Taglines & brand tone

  • Visual style

  • Engagement style on social

• Identify 5 differentiators The Agency can emphasize.

• Create a Google Slides deck summarizing findings.
  Deadline: 7 days.
  Deliverable: Google Slides link + PDF.

2. 30-Day Organic Social Media Campaign

Objective: Build brand awareness using consistent organic posting.
Instructions:

• Platforms: LinkedIn, Instagram, TikTok, YouTube Shorts.

• Create a Canva content calendar with:

  • 4 “Behind the Lab” videos (film on phone)

  • 4 client-style wins (fictionalized but realistic)

  • 8 quick tips (AI, design, branding)

  • 6 industry insights posts

• Schedule or post manually based on calendar.
  Deadline: Calendar ready in 10 days, launch day 11.
  Deliverable: Canva calendar + all media files.

3. Website Messaging Review & Upgrade

Objective: Increase inquiries by refining public-facing copy.
Instructions:

• Review The Agency’s homepage and services pages.

• Rewrite headlines to emphasize value & speed (“From Concept to Campaign in Days, Not Months”).

• Add publicly usable proof points (quotes from public testimonials, generic project examples).

• Suggest 3 new call-to-action phrases for consultations.
  Deadline: 5 days.
  Deliverable: Google Doc with before/after text changes.

4. Case Study & Success Story Creation

Objective: Build trust with project examples (fictionalized but realistic).
Instructions:

• Write 3 one-page stories with the format: Challenge → Solution → Results.

• Base them on common agency work (branding refresh, website revamp, content strategy).

• Design each as a Canva PDF + matching square social media graphic.
  Deadline: 10 days.
  Deliverable: 3 PDFs + 3 social posts.

5. Thought Leadership Blog Series

Objective: Establish credibility in marketing innovation without sharing internal details.
Instructions:

• Write 4 blog posts (500–800 words) using Google Keyword Planner for topic ideas:

  • “What a ‘Lab for Hire’ Can Do for Your Business”

  • “AI & Creativity: A Perfect Match”

  • “Fast Innovation in Marketing”

  • “How Agencies Will Work in 2025”

• Publish on The Agency’s website or LinkedIn Articles.
  Deadline: First post in 5 days, then weekly.
  Deliverable: Blog drafts in Google Docs.

6. Email Welcome & Nurture Series

Objective: Engage people who sign up via the website.
Instructions:

• Create 5 emails in Google Docs:

  1. Welcome & introduction.

  2. How The Agency works.

  3. Mini case study.

  4. Tips for scaling fast.

  5. Invitation to schedule a consult.

• Prepare for use in any email platform.
  Deadline: 7 days.
  Deliverable: 5-email PDF.

7. Partnership Prospecting List

Objective: Identify collaboration opportunities from public sources.
Instructions:

• Search LinkedIn, Twitter, and Instagram for 50 potential partners (consultants, creators, or agencies).

• Record in Google Sheets:

  • Name

  • Contact (public email or LinkedIn)

  • Audience size

  • Potential collaboration angle
    Deadline: 5 days.
    Deliverable: Google Sheet link.

8. Public Feedback Campaign

Objective: Test The Agency’s messaging with audience input.
Instructions:

• Create a Google Form with 5–7 short questions about:

  • Service interest

  • Perceived value

  • Desired outcomes

• Share link in relevant LinkedIn, Reddit, and Facebook communities.

• Aim for 30+ responses.
  Deadline: Survey live in 3 days, results in 10 days.
  Deliverable: Summary chart in Google Sheets.

9. LinkedIn Authority Building Challenge

Objective: Increase inbound leads through consistent posting.
Instructions:

• Post 3 times per week for 4 weeks:

  • Monday: Tip post (marketing, AI, branding).

  • Wednesday: Mini client-style win.

  • Friday: Industry insight or trend.

• Use Canva for supporting graphics.
  Deadline: Start in 5 days, run for 30 days.
  Deliverable: Links to posts + engagement stats.

10. Growth Hack Experiments

Objective: Identify organic lead generation tactics that can scale.
Instructions:

• Run 3 experiments:

  1. Offer a “mini brand audit” to LinkedIn connections.

  2. Share a Canva template branded for The Agency in relevant groups.

  3. Create a 30-sec “quick tip” TikTok daily for 7 days.

• Track results (likes, comments, DMs).
  Deadline: All experiments launched within 14 days, results in 30 days.
  Deliverable: Google Sheet with activity & results.

11. Market Demand Signal Mapping

Objective: Identify where real demand for agency services is actively forming online.

Instructions:

• Analyze public conversations across:

  • LinkedIn posts & comments

  • Reddit (r/marketing, r/startups, r/Entrepreneur)

  • Twitter/X keyword searches

• Track posts asking for:

  • Marketing help

  • Branding agencies

  • AI marketing solutions

  • “Looking for an agency” language

Collect & Tag:

• Platform

• Exact phrasing used

• Pain point mentioned

• Type of company (startup, SMB, creator, enterprise)

• Urgency level (low / medium / high)

Output Insight:

• Top 5 recurring pain themes

• Common prospect language (to reuse in copywriting)

Deadline: 7 days
Deliverable: Google Sheet + 1-page insight summary (Google Doc)

12. Buyer Persona Reality Check (Public Signals Only)

Objective: Validate who actually buys agency services vs. who claims to.

Instructions:

• Review:

  • LinkedIn job titles engaging with agency content

  • Commenters on agency posts

  • Authors of “hiring an agency” posts

Categorize Buyers By:

• Title

• Company size

• Industry

• Seniority

Create 3 Personas:

1. Fast-moving founder

2. Internal marketing lead

3. Consultant / intermediary buyer

Include:

• Primary goal

• Budget sensitivity

• Decision timeline

• Key objections

Deadline: 5 days
Deliverable: Google Slides (persona profiles)

13. Competitive Pricing & Offer Structure Analysis

Objective: Understand how agencies package and price using public data.

Instructions:

• Review 15 agencies using:

  • Website service pages

  • “Starting at” pricing language

  • Retainer vs. project framing

Track:

• Entry offer (audit, strategy, trial)

• Price anchoring language

• Commitment length

• Risk reversal elements

Output Insight:

• Common pricing bands

• White-space opportunities for The Agency

Deadline: 7 days
Deliverable: Google Sheet + 5-slide summary deck

14. Messaging Gap & Overused Language Audit

Objective: Avoid generic agency language and identify differentiation gaps.

Instructions:

• Analyze headlines and hero copy from 20 agency websites.

• Flag phrases repeated 5+ times (e.g., “full-service,” “data-driven”).

Deliver:

• “Do Not Use” language list

• Replacement language aligned with:

  • Speed

  • Experimentation

  • Lab-style execution

Deadline: 4 days
Deliverable: Google Doc + summary table

15. Social Engagement Pattern Analysis

Objective: Identify what content actually drives engagement.

Instructions:

• Review last 60 days of posts from:

  • 10 agencies

  • 5 solo consultants

Track:

• Post format

• Topic

• Caption length

• CTA used

• Engagement ratio (likes/comments)

Output Insight:

• Top 5 performing formats

• Topics that consistently underperform

Deadline: 6 days
Deliverable: Google Sheet + 1-page insight brief

16. Client Objection Mining (Public Reviews & Comments)

Objective: Turn objections into proactive messaging.

Instructions:

• Review:

  • Google Reviews

  • Clutch

  • G2

  • LinkedIn comments

Extract Objections Related To:

• Cost

• Speed

• Trust

• ROI

• Communication

Deliver:

• Objection → Counter-message map

• Suggested homepage rebuttal lines

Deadline: 5 days
Deliverable: Google Doc

17. Trend Forecast: Agency Models 2026+

Objective: Position The Agency ahead of traditional firms.

Instructions:

• Research:

  • VC blogs

  • Marketing thought leaders

  • AI tooling trends

Identify:

• Emerging agency models

• Declining service types

• New client expectations

Deliver:

• 1-page trend forecast

• 3 early positioning statements for The Agency

Deadline: 7 days
Deliverable: Google Slides + PDF

18. Channel Opportunity Scoring

Objective: Decide where The Agency should focus first.

Instructions:

• Score platforms (LinkedIn, TikTok, YouTube, Reddit, Email) on:

  • Buyer presence

  • Content competition

  • Organic reach potential

  • Time to ROI

Create a weighted scorecard.

Deadline: 4 days
Deliverable: Google Sheet + visual score chart

19. Lead Magnet Benchmark Study

Objective: Design high-conversion entry offers.

Instructions:

• Collect 20 agency lead magnets:

  • Audits

  • Playbooks

  • Templates

  • Free consults

Evaluate:

• Value clarity

• Effort required

• Perceived ROI

Deliver:

• Top 5 strongest formats

• 3 recommended lead magnets for The Agency

Deadline: 6 days
Deliverable: Google Slides

20. Executive Market Intelligence Summary

Objective: Translate research into action.

Instructions:

• Synthesize insights from Tasks 11–19.

• Clearly answer:

  • Where demand is strongest

  • Who buys fastest

  • What messaging converts

  • Where The Agency can win quickly

Deadline: 3 days after Task 19
Deliverable:

• 5-page PDF

• 1-page executive brief