◆ Slide 01 · Cover

ORIGIN

Category creation, delivered.

A productized service by The Agency.

◆ Slide 02 · The problem

Founders spend $250K–$500K on brand agencies

and walk away with a brand book, not a business.

You don't need a brand book. You need a category, a working product, and IP that outlasts the launch.

◆ Slide 03 · The solution

ORIGIN.

One productized service. Three tiers.

Site + IP portfolio + category creation + PWA app + Digital Employee workforce. Fixed price. Fixed date. Weeks not quarters.

◆ Slide 04 · Tier 01 · SITE

SITE — $24,995 · 72 hours

For founders who need real institutional presence, fast.

15–20 page hub. 2 interactive tools. 1 ranked directory. Full SEO. Netlify launch.

◆ Slide 05 · Tier 02 · INSTITUTION

INSTITUTION — $74,995 · 7 days

The tier that turns a founder into a category authority.

Everything in Site + methodology whitepaper + annual report + 3 research PDFs + case studies + journal + membership model.

◆ Slide 06 · Tier 03 · FOUNDING

FOUNDING — $199,995 · 14 days

For founders staking a claim on a discipline.

Everything in Institution + category naming + Founding Paper + Wikipedia stub + trademark brief + PWA app + a five-agent Digital Employee workforce.

◆ Slide 07 · The workforce

Founder + software. No headcount.

Five production AI agents. Built once, running forever.

SDR + Support + Content Publisher + Directory Refresh + Onboarding Concierge. Replaces $275K–$380K/yr in salary alone.

◆ Slide 08 · Why now

Category creation is the highest-leverage move a founder makes

and every agency leaves it off the scope.

Brand agencies build brands. ORIGIN builds institutions.

◆ Slide 09 · How it works

Four phases. Fourteen days max.

Kickoff → Design + IP → Build → Launch

One discovery call. One round of design revisions. One handoff. No creep.

◆ Slide 10 · Case study 01

A special-ed EF venture

Tier 03 · Founding

Founded 'Educationally Applied Executive Function' in 6 weeks. Site, whitepaper, annual report, Wikipedia stub, trademark brief, installable PWA.

◆ Slide 11 · Case study 02

A distributed venture studio

Tier 03 · Founding

Founded 'Distributed Studio' category. Fund raise activated. Wikipedia stub live. 40+ peer studio index.

◆ Slide 12 · Book intake

Ready to be founder-of-record?

Book a 30-minute intake call.

hello@hiretheagency.com · hiretheagency.com/origin