/ Caliber Index / Mother

Mother

Creative Agency · Independent creative agency
B+

Good (B+) — Consultancy Caliber Grade

Mother is a leading independent creative agency with strong London and New York presence. Award-winning creative; clean operating record; independent partnership. Smaller scale than W+K but comparable creative tier.

84
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Outcome Track Record
B+
Pricing Honesty
B
Conflict of Interest
A-
Talent Quality
B+
Methodology Rigor
B+
/ Public-Record Events

Key events & disclosures.

  • Founded 1996
  • Independent partnership
  • Award-winning creative reputation
  • Strong London + NYC presence

/ Best for

Brand creative campaigns with European or transatlantic scope.

/ Watch out for

London-headquartered; US engagements may have less senior engagement depth than European peers.