/ Caliber Index / Burson Cohn & Wolfe

Burson Cohn & Wolfe

PR / Communications · Global PR (WPP holding)
C

Mixed (C) — Consultancy Caliber Grade

BCW was formed in 2018 from the merger of Burson-Marsteller and Cohn & Wolfe within WPP. The merger has produced sustained operational instability; multiple senior departures and recent restructuring. Mid-tier delivery quality.

62
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Outcome Track Record
C+
Pricing Honesty
C
Conflict of Interest
C
Talent Quality
C+
Methodology Rigor
C
/ Public-Record Events

Key events & disclosures.

  • WPP merger 2018
  • Multiple senior departures post-merger
  • 2024 BCW + Hill+Knowlton merger to form Burson
  • Operational restructuring ongoing

/ Best for

Limited recommendation. Customers should evaluate Edelman, FleishmanHillard, or independent alternatives first.

/ Watch out for

Recent operational restructuring has affected senior-talent retention. The 2024 merger with H+K produces further integration complexity.